Here’s a unique approach to fundraising: have a cocktail to support charity.
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From the blog at The Law Firm for Non-Profits comes an interesting strategy that combines marketing and fundraising. Is it something you would support as a donor?
Click here to read the blog post and watch the promotional video below.
Initiatives such as this tend to raise the question: what is the primary goal here, philanthropy or selling alcohol? The final numbers will tell the story.
Even if the organizers’ motivation is selling alcohol – is that such a bad thing when local charities receive support that otherwise would not have happened?
Negroni Week 2014 runs through Sunday, June 8.
Remember: drink responsibly…and donate frequently.