viral Archive

23 Aug 2014

The Ice Bucket Challenge: A Former ALS Association Staffer Reflects on the Disease and the Organization

I first met someone living with ALS at the end of my first week on the job with The ALS Association in 2001. 
12 Aug 2014

Ice + Water + Internet = Awareness, Donations, and a Viral Sensation

Sometimes the Internet gets it right – like in the case of the ALS Ice Bucket Challenge.